Lotterywest has announced a pop-up store trial:
We’re preparing for the first Lotterywest pop-up store at the Mt Hawthorn Streets and Lanes Festival on Sunday 6 May, as a trial project. This Festival is proudly supported by Lotterywest though our grants program.
We’ve partnered with local retailer Denise from The Mezz News, who will close her store and reopen 100m away as a pop-up (temporary) store at this exciting festival.
With 70,000 people expected, we’re aiming to attract new customers and educate them about our products and ways to play. Festival-goers will be able to purchase our products while seeing and experiencing firsthand our grant funding at work. It also provides a new way to showcase the retail channel and our lottery products in a way that is contemporary and where our players are.
We met with retailers in the surrounding area and they were very supportive of this initiative. We’ve also shared the details with the network through InTouch.
If this pop-up store trial is successful, we hope to offer other retailers the same opportunity at local events.
We look forward to giving you an update on the outcomes of the trial.
This trial looks to be a good idea to me, especially their engagement with a local lottery retailer. It would be good to hear what WA retailers think.