While Coles supermarkets may gave the fancy, season specific, stand, there is nothing stopping newsagents pitching gift cards with Mother’s Day cards, especially gift cards for their own business.
Gift cards are an easy gift for this season of notoriously last-minute clueless male shoppers.
I share this photo as inspiration to engage with the gift card opportunity in the newsagency.
I view these cards same as agency. No longer stock any.
In effect they do redirect gift buyers elsewhere. Why would I want to be promoting sales in Bunnings?