This graph shows the percentage of Tatts’ own lotteries revenue reach year from online sales, over three years, as reported in annual reports published by Tatts Group.
The big battle for lottery retailers is the online push by Tatts and OzLotteries.
While the Lottoland battle win is good and sure to be appreciated by many lottery retailers, I think the bigger challenge remains the migration from over the counter to online purchase.
I am told Tatts reps say to retailers to not worry about this. Of course they would say that.
I think lottery retailers need to run their businesses as if the migration continues, and picks up pace. There is no downside to any lottery retailer running their business believing this. The only result can be a healthier business.