Stationery, particularly pens and pencils, is being pitched in many different ways that challenge the traditional newsagency approach. Some of the new ways are successful at getting people to purchase stationery for purposes other than immediate use, this is brilliant.
It can be through display, packaging or tactical placement that pitches stationery differently to what we usually see in a newsagency business. And on the packaging, plenty of alternative options are available if you go outside suppliers to the newsagency channel looking for options.
I your stationery sales are flat or declining, maybe it is time to pitch stationery not as stationery.
Non-traditional approaches I have seen in recent weeks include some in the following photos. None of the photos is from a newsagency type or similar business. They are all from gift and fashion stationery. All overseas.
These photos are not placed here to suggest you stock the lines. rather, they are offered to show opportunities outside of what may have been traditional for your type of business. They are six from more than fifty photos from this series:
