I am grateful for the opportunity to spend St Patricks Day 2018 in New York. It was fun, loud, sloppy and memorable.
In retail, it was good to see the range of celebration products available, including greeting cards. In many stores they were sold out. The photo is from a large CVS (drug store) near my hotel, taken two days before. See the extent of the space allocated.
The range of captions offered was broad.
It is a massive day here and the city is 100% behind it, along with retailers. Stores and team members were dressed, to identify with the occasion. I am not suggesting we can do this in Australia, my interest is more about the extent of support in retail for a city-wide celebration.
It was only when I got to see the march that I understood the extent of support for this emotional and celebratory day in the calendar.