I am grateful for the opportunity to have been part of the conference newsXpress hosted in Melbourne yesterday where terrific opportunities for transitioning newsagency businesses were discussed. The large room at Crown was full:
The agenda was varied and included presentations on products never contemplated before in newsagency businesses as well as an exciting magazine title promotion and plenty of good margin deals.
For me, however, it was the products through which we can reach shoppers who might not usually contemplate our businesses that interest. I firmly believe that our buying is a key factor in the new traffic we attract to our businesses. Get the buying right and all other activity necessary to get new people into the business flows.
It is vital for every newsagency business owner to be thinking ahead and planning on attracting new shoppers. There is no more important task we can undertake.
I am a Director of newsXpress. If you want to find out more about the opportunities this group offers your business, please reach out to National Sales Manager, Peter Francis: 0423 298 020.
Traditional newsagency is in the abyss. good luck .