Look, I don’t get it, I don’t get why retailers continue to stock discounted magazines next to the full price version. Sure, in transit locations maybe, but newsagencies? No, I don’t get it, not for the business I prefer at least.
These bagged offers educate the magazine shoppers we really like – those who buy two or more weeklies a week. They won’t pay full price if they know they can get a deal.
I see my shop as a full service quality outlet. Discounting is only used to quit stock. Sure, there are loyalty offers but they require work, and loyalty, to unlock. The bagged magazine offer is a version of loyalty but really only benefiting the publisher.
Magazine publisher reps have explained the rationale to me in the past. But I still don’t get it.
I’d love to know what others think about these deals.
Didn’t receive the one in the pic.
Is it likely that all discount packs would be the same, or are they made up at random from whatever the picker picks ?
Publishers stock holding of out of date mags would vary in qty depending on area I guess and packs would vary in line with that.
Correct ??
…..and I gotta tell ya Mark, some of the words in ya Captchas don’t make a lot of sense……. 😉
Lance what we see here in Australia is the same. All current issues.
I hear you re the Captchas.
Totally agree , makes no sense whatsoever to put them on the shelf ,
Never have ,never will !