All of us in business want to connect with major holidays, for business and for community connection. It is challenging with holidays meaning different things to different people.
Australia Day is challenging as we learn more of what happened on that day, especially that is marked the start of the systematic reduction of the 700,000 aboriginal population down to 70,000.
Without wanting to enter the politics of change the date, through my newsXpress business and my POS software business we sought to recognise the day in two different ways, away from the usual green and gold and barbie approach.
The reaction to each was terrific. We received some wonderful feedback.
I have written this post in the context of earlier posts about the need for us to evolve how we pitch our businesses. This involves us playing beyond the traditional, giving people other reasons to consider us.