More and more retailers use using photos of shoppers in-store to personalise their businesses. Toms (see photo) is one example. This is something we can do in newsagencies, especially regional / rural newsagencies.
The photos could be of events, customers with purchases, charity engagement, competition winners, local happenings or photos people have brought in that are somehow relevant to the business.
Over the course of a week in the US recently I saw at least fifteen stores with shopper photos like those I have included with this post. I was drawn to look at the photos as were others ion the stores.
I have seen photo walls placed in high profile locations as well as dead space locations. The where can be stored out. Starting somewhere is smart.
A photo wall shows your business as supportive and engaged beyond simply trying to sell stuff. I think there are enough who would appreciate this to make it work the try.
Great idea. Slip in a few shoplifters photos for added fun.