A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Small business newsagents help parents contain back to school costs

Small business newsagents are doing an excellent job serving local families and schools with access to an excellent range of stationery and other supplies at competitive prices for the 2018 back to School season.

Watching TV and reading the newspapers you would not know this as the mainstream media are focussed on big business stories about Back to School as well as stories about this year being more expensive than last – although the actual evidence of this is scant.

Local newsagency businesses give parents the best opportunity to save money and to support their local school community.

While big businesses spend a ton of money advertising they are cheaper, small business newsagents work hard to be competitive, they deliver.

Being competitive is not just about price, it is also about practical support for local schools and families. This support often comes in the form of practical assistance, prizes for competitions and other support. This and other support is often done without self promotion, without beating the chest like we see big businesses do so regularly in the media.

Sure, the percentage of Back to School won by small business newsagents is less years ago, it remains an important part of business for plenty of newsagents and an important service for local communities, especially in rural and regional Australia.

Local schools and parents of kids in schools need to support their local small business newsagencies if they expect to knock on their door looking for support for the school during the year. Custom today is what makes it possible to provide support tomorrow.

15 likes
Newsagency management

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image