News outlets and some social media commentators / consultants have been saying the sky is falling following the announcement from Facebook last week of planned changes to their news feed algorithm.
As often the case, plenty has been said about what might be. I think we are better off waiting to see what actually happens, how the algorithm changes actually play out. Once we see those facts those of us who make active, daily, use of Facebook for our businesses can adjust accordingly.
Facebook is a business. It’s sole focus is share price. Share price is driven, in part, by revenue. Revenue is tied back to boosted posts and advertising. Advertisers will spend money if they can make money.
While we need to wait and see, I suspect facebook will ensure it has a healthy revenue model. That benefits those of use who use the platform commercially.
In the meantime, no, the sky is not falling.