A newsagent contacted me this morning about Tatts running ads promoting the OzLotto jackpot after 6pm, when stores are closed. They say this happens often. I agreed to post about it here for others to comment.
From a Tatts prospective this is the right move. For shareholder value, growing online is important.
Well, it is true that I am closed at 6pm, but On The Run and the pubs and clubs are still open. They are also Tatt’s outlets. But I think it is more likely that Tatts buy some ROS ads where the broadcaster decides the time slot. if they are promoting tonight’s game at 8pm then they are wasting there $.