In a report published by Pennsylvania Inquirer, lottery players in that state are soon to get access to online gambling, like we have here through The Lott and other platforms. The report also foreshadows a move to reimagine instant stretch ticket games for the online customer.
The Pennsylvania Lottery hopes to do that by creating “totally new concepts” for the instant-win games offered online. Details about how exactly the games will work are still being figured out. The new games will be similar to some sold in other states, like Michigan, which is considered the most successful iLottery state.
“It’s really meant to just offer a different type of entertainment to a different audience,” Svitko said. “We believe the most responsible way we can grow our sales is to grow by reaching new players in new ways and not just by asking existing players to spend more.”
“We are working feverishly to try to figure all of it out,” he added.
Instant games bring in the most revenue for iLotteries across the country, according to research by Bogus’ group. An analysis showed that in Michigan the iLottery was growing rapidly — reaching $1 million by February 2017 — with retail sales nearing record highs.
In Michigan while they sell lottery tickets online, they are yet to offer instants on phones and tablets. Indeed, when you go to the Michigan lottery website, they make it easy for shopper to find lottery retailers:
Tatts should do this rather than their current approach of all but hiding their retailers.
All it will take is for one lottery provider to nail offering instants on mobile devices for others to follow. As we see from other games on mobile devices, the tech is there today.
Of all countries, Australia does not need greater access to gambling, but like all things online, it will arrive.
Time for the politicians to step in :
– on lines companies and directors must be resident not offshore
– sales and prize monies to be held and paid in Australian accounts
– punitive corporate and director fines for regulatory infringement
– make it clear that any cost of uplift of gambling related social issues will be viewed, like cigarettes, as an industry issue
Deliver the message that on line is not a risk free way to make easy profits. Then the retailer will have a real value.
Could Instants on Line over the Dog and Bone (tel) give that same instantaneous hit that a poker machine handle or button does ?
Peter – yes. With sound and vibration the instant phone experience could increase purchases of instants.
What can I say I am starting to wet my pants in anticipation.