Mumbrella reports on magazine closures at Bauer. The closure of Yours is a surprise as this title served a valuable niche.
The latest sales benchmark data, which I will release Friday, provides some context for the closures as the overall product category remains challenged.
As a lifestyle gift/card orientated store these closures are not surprising.
Recipes and Yours are both just outside our top 10 in caption. Both are low profit with almost zero crossover sales except to other magazines.
Homes+ has some crossover sales but the numbers are so low it doesn’t matter anyway.
They should be a loss because our customers and main gift lines are very aligned with the sectors the magazines are in. They will not be a loss, the link between gift and magazine sales is not what it was.
There are so so many publications with similar sales to these.
YAY
flippant remarks should not be published
Comments are unmoderated.
Liar
Why did I receive a subscription renewal notice for Yours if they are canning it?
Are others signing up for Yours subscription as a Xmas gift when then magazine will no longer be published?
A typical newsagent…. sells cancer, porn and encourages gambling.
Im a typical newsagent,no ciggies no porn and
have never encouraged anybody to have a punt thats their choice to make.
You Mr/Miss comments (no enough spine to put a real name) are a goose!
Pat the comments by “Comments” are from the same ip address from the person calling themselves “David Fanning” some posts back.
Mark loves to reveal personal information.
Well David if you have something to say at least have the balls to own it.
Thats all I have to say dont want to turn thread into something its not.
I did publish under my name and all my comments were moderated.
He deliberately allows trolling but not reasonable comments that are critical of him.
But you all know that, and those of you who don’t are suffering a kind of Stockholm syndrome because he provides this forum.
Comments/David your comment is not the truth, like other comments you have made.
You appear to not like it when the facts challenge your opinion, or when I offer an opportunity for you to see the facts that will challenge your opinion. Fair enough I guess, you do have the right to live in a fog.
There are plenty of comments here critical of me. It’s an open forum.