Go into any Officeworks store and you are greeted by their school books pitch for the 2018 year. Their pitch is simple and compelling: save time and save money.
Right now, this is the pitch newsagents need to be making if they are in a competitive situation for school book orders for the 2018 year. The two are easy to pitch. The first is about ease of engagement and the second is about margin.
Given how Officeworks sells, it is tough to beat them on price for everyday items. It is in special interest areas where you have your best opportunity.
In terms of ease of engagement, you can take practical steps to ensure this is what you do.
Now is the time, however. If you want school book business for the 2018 year, now is the time to be pitching. Taking a lead from the Officeworks focus is smart, but in your own style, with a local focus and with a value-add that could be unique to your business.
If you are looking for school books / booklist business in 2018 and not already pitching for this business, you are behind, get to it, NOW!
Note: you don’t need to be near them to see them as a competitor, for Officeworks is everywhere thanks to engaged online campaign.