A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Newsagency marketing tip: decorate your Christmas tree with what you sell

Any Christmas tree you have in your store should be decorated only with products you sell. And, yes, let people buy off the tree.

A well located shapable tree will drive impulse purchases of Christmas lines.

Oh, and the decorations on the tree do not need to be your usual decorations.

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marketing

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