A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Pitching a sugar-free Christmas

We have the New Idea Sugar-Free Christmas one-shot off-location so more shoppers see it. We have it in an easily moved free standing unit, midway in the shop near cards and gifts. It taps into the high level of interest right now in all things sugar-free. It is the kind of title people will purchase on impulse – hence the off-location placement.

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