I noticed this promotion with 25,000 double movie passess on offer in a Coles supermarket on the weekend. It was being promoted on in-store radio as well.
This is a sweet deal. It is being managed by Loyalty Pacific News Corp and Coles. To get in on the deal the shopper needs to purchase using your FlyBys card.
Thinking about it, it is smart marketing as they are focussed on getting the supermarket shopper to add a newspaper, or two, to their basket.
Coles is an easy platform as all stores in their large national network are corporate owned, the whole organisation is KPI engaged and they have platforms for driving this – in-store radio, front of store displays and an integrated loyalty program.