It is a good feeling starting the day with $685.00 in revenue in the bank, from online sales overnight. Not a single sale was to someone within easy distance of the shop. These are customers we will never see.
To those who will ask questions about this…
- The product involved is not what this post is about.
- Yes, any newsagent can do this/ However, being in an online-engaged group gets you shown easier and sooner.
- The processing cost of the sale was 3%.
- The GP was 55%.
- Each customer paid full postage costs.
- One customer used click and collect.
- Two customers bought to be shipped to gift recipients.
This is not a one-off. We get sales every day in this specific store. I mention it today because I was talking with someone yesterday who said they could not imagine selling overnight. In fact, 48% of our online recent revenue has been when the shop is closed.