I love this display I saw at an Office Depot store. The WRITE BRIGHTER headline is brilliant and the range it is promoting fantastic. It is a strong, optimistic, pitch that makes you want to buy, to write brighter. We can learn from this. Our pen and marker suppliers can learn from this. Would I put this display in my shop? For sure! … because it changes the conversation, it pitches pens and markers as an impulse purchase opportunity.
