More and more retailers, usually small business or independent retailers, are taking the approach of a curator in selecting items they stock and the in-store placement of these items.
Being a curator is a step beyond being a retailer as you choose items for how they make people feel, and sometimes this is consideration ahead of thinking about sales revenue from the item itself.
In making conscious decisions to stock and display in order to impact the mood and outlook of our customers, we can attract new traffic and drive engagement in-store.
This HAPPINESS PLANNER is a good example. Who doesn’t want to plan for happiness?
There are some excellent suppliers who play well in this space, who have on-trend items we can use to make pitches similar to this one. Retailers need to find their own, with ranges that speak to them. This is what being a curator is about.
In my shops we do it regularly in-store as well and on social media. Customers love it. we love it because of the outlook it projects.