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Pitching candy with water

WH Smith at Sydney airport pitches water with candy in exactly the same way the UK company does in its UK stores. They have done it for years, because it works.

Make the add-on purchase easy and people will embrace it.

9 likes
Newsagency management

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  1. Brett

    Candy?

    1 likes

  2. Steve

    Candy: A sweet treat found between the Ketchup and the Cookies in a far away Walmart.

    Confectionery: A sweet treat found between the Tomato sauce and the Biscuits in you local IGA.

    3 likes

  3. Mark C

    Nitpicking: The comment from Steve above.

    2 likes

  4. Brendan

    Double Standard: Steve probably eats Chop Chip Cookies and calls them that.

    1 likes

  5. Steve

    While I’ll accept nitpicking I can’t see the double standard in pushing back on the Americanisation of the Aussie/English vernacular.
    I’m more concerned with Marks one word answer of “Yes”
    in post 2 which indicates complete capitulation to the Americanisation of Australian language.

    1 likes

  6. Mark Fletcher

    Steve, don’t assume.

    1 likes

  7. Steve

    Fair enough I wont assume that “Yes” does mean you think we should refer to it as candy. What did you mean by “Yes”?

    1 likes

  8. Mark Fletcher

    Brett asked candy? I said yes. I meant, it is candy. Nothing more. I don’t presume to say what people should call the confection.

    1 likes

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