This photo shows most of our home and garden magazine range. We have this located near our crossword titles as both are destination locations for us. While magazine sales are challenged, there are segments where we are seeing good growth. These are the segments we promote and support with good placement.
The layout is fluid, adjusted based on sales data and on covers, for a brilliant cover can easily boost sales.
The key with all this work on magazines is to manage space and time investment in line with the return achieved.
Where we can own a segment compared to a competitor we will invest more because of the broader benefit to our business.
I would probably pick up HABITUS; COUNTRY LIVING and PERIOD LIVING.
Many of these magazines end up in doctors’ offices and in cafes/restaurants for the secondary market.
And the op shops do a roaring trade in this market.
And I think of the people in Bunnings and Masters and the independents who have ideas directly or indirectly from these magazines.
I wonder if you have used home and garden design principles in the newsagency?