A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Is partwork launch marketing less than it used to be?

Back when Mind Body Spirit first launched in Australia years ago there was a ton of noise in-store and in the media. This latest launch, happening now, is low profile compared. we are doing our bit but without TV driving traffic as it used to I expect sales to be quite low.

We have the launch issue with weeklies, the highest traffic location in-store.

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magazines

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