While the latest season of Game of Thrones may have ended its run this week, GoT licenced products are set to be popular right through to Christmas.
Spending on the demographic focus of the business, GoT could be the most popular licence in a shop this year with avid collectors happy to spend big on limited-edition opportunities as well as big piece, high ticket price, items.
Like any major licence, key to leveraging success was locking in products months out from the airing of the latest season, often committing to products without understanding exactly what you were committing to.
While there are other strong licences, such as Star Wars, anything Disney, the Wiggles and more, GoT is a favourite of mine because of collector loyalty to the licence and to businesses that are serious about their commitment to all things GoT.
A challenge in this space is dealing with multiple suppliers and being able to be on early allocation of new product, especially the limited edition product. To achieve this you have to be proactive, often chasing relationships that are unusual for the newsagency channel.
It is certainly exciting being part of a licence franchise for which there is a terrific traffic rush.
Was wondering if you were doing a Game of Thrones showbag or similar luxury/high-end purchase/licence?