Check out this sign seen in a retail business recently. It is sure to draw some attention a more traditional and law-enforcement type sign may attract. We need to keep changing how we tell customers they are at risk of being caught because people see laziness in the usual and that tells them theft could be easier. Winona may be noticed enough to work.
A newsagent showed me a line of stationery they were pressured to take with the pitch they are on-trend, that they will help compete with Typo. The stationery is not selling. The products are not on-trend, there is no professional marketing the prices are too high.
Compared to notebooks in Officeworks (see photo), the products forced on the newsagent are more expensive and not of as good a quality.
Too many suppliers say they have products for competing with Typo and similar. Most don’t know what they are talking about. Take care. Buy carefully. Educate yourself about what Typo and others have. Knowing your competition is crucial.
