There is no missing the subscription offer sticking out from the current issue of Belle magazine on newsagency shelves. In fact, it sticks out so much that it covers most of the magazine in the pocket located behind it – making this pitch not only disrespectful of newsagents but disrespectful of other magazine publishers. Shame on whoever is responsible.
Newsagents make 25% off each magazine sold. This bold subscription is offensive as it is the publisher using our real estate to convert shoppers from in-store purchase to subscription.
I get that subscriptions are part of the mix. This is different given how it is being promoted. It is stealing our retail space and maybe hurting sales of other titles along the way.
It sucks.
Mark, in instances like this are you legitimately able to remove those inserts ?
Are you contractually obliged to display magazines as they are supplied to you by the publisher ?
Lance inserts often fall out when each copy is placed on the shelf.