The right Father’s Day cards placed at the counter will achieve incremental card business for you, easily. The key is the thoughtful selection of cards. The next important point here is location – placed so every shopper presenting at the counter sees the cards.
Doing this is helping is achieve good Father’s Day card results for us already.
The photo shows one of two pitches at counter positions in the business. This is in addition to lease lain placement of the main range, facing into the mall.
Note: the cards in the counter units change every few days, based on the anticipated shopper mix that day.