Here is an ad that came up in my Facebook feed because some friends, newsagents, like the Facebook page for TheLott.
Here is where I landed once I clicked Open Link.
Here is the subscription option offered after numbers were selected and prior to checkout:
Tatts promised newsagents it would stop this, yet here it is, again, promoting online, leveraging the hard work you do in your shop to promote the brand.
There is no upside in over the counter lottery sales in my opinion. Tatts is chasing customers where they are, they are making buying lottery tickets easier.