A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Videos an important marketing tool on Facebook

Videos have come into their own on Facebook with more and more retailers using the medium to show off products in an entertaining way.

To be successful the need to be entertaining, fun and short. They should not come across as a sales pitch.

Don’t overthink them. Shoot them with your phone and get them live. Most social media content is disposable so they are not things you should spent too much time or money on.

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marketing

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