Pacific Magazines publishes terrific information that helps newsagents understand the Better Homes and Gardens shopper. These insights help us offer additional products to the shopper visiting the newsagency to purchase this title. Here are recent insights shared with newsagents by Pacific about the BHG shopper:
- They are enthusiastic, creative & very resourceful – they know what they want from their lives and achieve what they set their minds to- they are doers not dreamers.
- Family is at the centre of their lives, and the decisions they make – whether what to cook for dinner or a major renovation project – are made with the comfort and best interest of their families in mind.
- They take pride in their home and want people to always feel welcome in it; they’re always looking for new ways to improve their lives and their home.
To those newsagents who stocked our magazine, we would appreciate you making your customers aware that our founding editor has had to unexpectedly retire and while we seek a replacement the magazine cannot be published (June 2017 was her last issue).
We hope it will take no longer than 3 months to appoint a new editor.
You may also like to let them know we are keeping everyone informed via the “News” button on our website http://www.aftc.com.au
Thank you for your much valued support.
That is really funny! From my experience the customers who buy BH & G in my store are pretty much exactly the opposite of the points above. They aspire to be these things but buy the magazine and read about it instead!
Very inaccurate insights.
These aspirations are what the readers of BHG would like to think they possess, not what they possess. Pacific are stating these aspirations to make their readers feel justified in their choice. It’s reverse psychology.