Dig into your cards for funny, unique and hard to find cards and use images of these on social media to subtly educate people about the card range you have.
Few card retailers pitch cards unsocial media. This is an excellent opportunity for small business retailers.
Funny cards work well as do cards with cute dogs and cats. Also, cards with heartwarming messages and beautiful images.
The keys are to choose carefully and it use the social media posts to show people you have a broader range of cards than they assume you have. Show them they are wrong.