Puzzle People, the publisher of several puzzle titles, has withdrawn from subscription services.
In an editorial in the latest issue of Cryptic Crosswords, the publisher made it clear that the title would only be available from newsagents.
This clear announcement is a reason newsagents should actively promote Puzzle People titles. The publisher is actively supporting the newsagency channel, newsagents should actively support the publisher.
Puzzle People is a small publisher. In this ear of more and more overseas content making its way onto print pages in Australia, local content is more important than ever.
When I suggest in this post that newsagents support the Puzzle People titles, here is what I mean in practical terms:
- Place their titles in prime position in the crossword section.
- Co-locate next to your top selling weeklies.
- Alternate a third placement with newspapers and the counter.
- Talk about the publisher on your business Facebook page, thanking the publisher for support.
- Make sure your staff know why supporting Puzzle People matters.
The alternative is to do nothing and that is not what the publisher is doing in terms supporting our channel by backing out of subscriptions.
It is not often we see a publisher support us in an editorial.