A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Sunday newsagency marketing tip: declutter the counter for better shopper focus

If your shop is pitching more than three key product categories at the sales counter you are probably using your counter space and not achieving the return you can achieve.

Ignore history. Push back on what you have always done. Go for a simpler and clearer message and expect better results.

Here is one focussed counter pitch we did with terrific success at pushing how shoppers saw our business.

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