We are offering this one-shot Diana publication from Pacific Magazines as a pre-sell, prior to launch. This is something we have done many times before with one-shots, with terrific success. Given the broad appeal, still today, of Diana, a presell makes sense to me.
We are pitching the pre-sell ion this title online as well as in-store at the counter. Once we have the product next week we will pitch this at the counter too. Simple.
I encourage all newsagents to do this. It is an excellent opportunity to capture the sale and revenue prior to the goods arriving in-store.
Look at things like this as a race to get the cash. It is better people spend the money with you on this title. Jump on this and pitch a product that your competitors will only engage with once they have the product. Yes, it is a first mover advantage in your area if you jump on this idea.
Once you get the product in-store, be tactical rather than pretty. The cover will do the work for you in my view. The opportunities here are terrific.
I suspect this title will be a reminder of the value for our businesses of a smart and timely one-shot and how we newsagents can handle this better than other retailers. More please.