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Different standards from Tatts on digital marketing screens

I visited a newsagency with Tatts last week that was forced to install two screens, even though financially the business could not justify the spend and Tatts could not provide any indication of the commercial value too the business of the spend.

Yesterday, I visited another newsagency that does, I estimate, at least four times the lottery turnover of the earlier business, yet they have been required by Tatts to install only one screen.

While the second business has less space, they do have room for two screens. Close to two thirds of GP for the business comes from Tatts.

There appears to be an inconsistency from Tatts in the screen requirement, one screen versus two screens.

If the trigger is revenue, the second business I mention should have two screens. If the trigger is commercial value to be gained from the screens, the second business I visited should have two screens. But they have one. And the business that could not afford two screens has them, and there is no evidence they offer value.

How Tatts has been able to get away with demanding small business retailers make capital investment in technology not involved in vending the product and without any documented business case is dreadful.

I continue to be glad I do not have Tatts in my businesses.

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Lotteries

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  1. Paul S

    Mark, out of interest what state were they in ?

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  2. Mark Fletcher

    Queensland Paul.

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  3. Pat

    How many terminals do they have because it’s supposed to be 2 terminals needs to have 2 screens to meet the retail image requirements for Golden Casket.

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  4. Mark Fletcher

    No, Pat. I am told no such rule. Each has one terminal. Completely different revenue base yet only one screen each. Nuts.

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  5. PAT. E

    From Retailers web Re Retail Gen one Retail Image.
    ” Each NSW Lotteries agency is assessed to determine the category of Retail Image shopfit that will be required.
    The type of category is determined following a site visit from a Retail Image consultant in consultation with the agent ”

    Tried to argue this point on several occasions during the process however was consistently told it was based on turnover and nothing else.
    Too easily steamrolled unfortunately , as a result 2 screens ,complete overkill and in my opinion does not engage the customer at all.
    On at least half a dozen times since shopfit I have been asked if I sell lotteries.

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  6. Dave

    Queensland shop here.

    We were forced to fit two screens in as well even after months of negotiation. In the end we were told that it’s either we break our contract or fit two screens.

    The screen and refit has set us back financially with no real return. Many of our regulars didn’t notice there were two new screens even after months of the installation.

    The decision depended on the turnover (according to the retail image manager) regardless of how much space you have. We had to remove half of our cigarette cabinet for one of the screens.

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