Without a doubt, pitching optimism in-store and online works a treat. It is easy to do this through the products we stock. Customers love it, they love the optimistic product at the counter, the happy Facebook post the range of optimistic products in their own section among gifts.
There are plenty of gift and other niche product suppliers of wonderful optimistic and happy products that work in this situation.
Take the journal in the photo, placed at the counter it picked up, browsed and, often, purchased. It is a perfect product through which we can make a pitch about the business that is outside what customers expect of us.
Stocking products like this is a good example of how our inventory decisions can play perfectly into a marketing plan designed to recast the appeal of the business.