This placement of two different magazine titles with daily newspapers in the newsagency has been working well for us. It took a few seconds to setup and cost us nothing to create.
In fact, the Tour De France program placement with the Herald Sun newspaper will work far better than if we had done a power end display. It is working, a treat!
Note to magazine publishers who ask for power end displays – they are not worth the space and labour cost. What you want is a tactical placement, like this one. It is perfect for leveraging the destination newspaper customer.
Oh, and if newspaper publisher folk don’t like it – suck it up, you are not paying for the space.