Having the right licenced product at the right time is valuable in this market where licences are stronger than ever thanks to movie and TV franchises that are popular with demographics of value to us.
Take Wonder Woman. The new movie is a worldwide hit, so much so that nostalgia product, based on the original branding, is working a treat.
Being in front of these trends by watching licensing news from overseas and connecting with the right suppliers in Australia helps retailers to maximise the opportunity.
It is hard work, staying on top of these things. But valuable work when it works and you have a good range of what proves to be a hit franchise.
Licences are especially useful at attracting new traffic to the shop, traffic that would not otherwise consider shopping with you. The key to leveraging this new traffic to maximum value is to have items that appeal to the shoppers beyond the traffic generation license itself.