A Tatts area manager posted this photo with the comment did someone say 30 Million !!! Very eye catching and driving customers into store.
Okay I guess it is eye catching in that there is nothing else to look at. However, I’d like to see the evidence of the $30 million prize posters driving customers into the store.
The store appears to be regional or rural. If this is right, shoppers are unlikely to have brick and mortar lottery retail alternatives nearby. If this is the case then the number of posters are not likely to spike traffic.
Any time a Tatts representative posts a photo with comments they need to provide context, they need to prove their claims. If these posters are driving customers into the store the Tatts rep should advise the extent of this. What doe they mean exactly. Prove it. They should also encourage a healthy business and not one focused only on one product.
Tatts reps and management have made many claims in recent years about the demanded refits and the digital marketing platform and from what I am told there is little (if any) evidence offered to support the claimed benefits.
As I noted in this place yesterday, newsagents are quitting their businesses because capital investment along the lines of what Tatts demands is not delivering financial benefits to justify the investment.
My opinion is that the number of posters in the photo is a waste of good promotional space. This business is pitching one product. Once the $30 million is done, what next? Promoting, say, three product categories on the front of this should would treble the reasons you are calling customers in. Promoting one product is inefficient.
I don’t think the extra posters are delivering the traffic and revenue bump to justify all the space given over. I could be wrong. In fact, I hope I am wrong for the sake of this business. But I don’t think I am wrong.
I see these posters like newspaper posters. Take them down and your sales are not affected. Tatts says put the posters up without proof that this many posters work.
Tatts has an obligation to be factual in its representations. As a franchise operation it has obligations to its franchisees. The company should back its claims.
Whats Next ?
$40 Million and its already in the Window.
Yes Fletch, you are wrong. Very, very wrong. Stick to things you know about and stop guessing.
No ‘Gary’. It’s basic business sense: attracting shoppers through multiple channels / messages is more successful for the business than one channel / message that focusses on one product.
Just a matter of making hay while the sun shines. Then back to business as usual. Lotto jackpots are a cash cow that have to milked for all their worth.
I sure did that for the 10 years I had Tatts in my newsagency but never as the only product I promoted to drive traffic, never.
Right now I am promoting OzLotto $40 mil, Dry Cleaning (I make 25% with a lot less work than magazines), and fidget spinners. Can you guess which one is drawing in NEW traffic?