A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Sunday newsagency marketing tip: greet customers with unexpected displays

Displays that can be seen from outside your business are the most important for they are the ones that set elections. It you have lotteries this will be a challenge because of their location demands.

If you don’t have lotteries, go for it I say, recast your business through your displays for it is the most important in-store marketing pitch you can make.

This photo is a recent display from one of my businesses.

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