The Daily Mail newspaper in the UK has jumped on the fidget spinner craze, using the lure of a free spinner to get people to sign up for an account, that I expect will be used for marketing. They have 50,000 spinners to give away.
Kudos to the marketing folks for jumping on the fidget spinner craze quickly. This is a smart move made at the right time.
That said, the giveaway indicates that retail sales are in steep decline.
I like this promotion as it is relevant today, far better than recent promotions we have seen in Australia.
Here are the details from page 42 of the newspaper here today outlining how the promotion works. I am sharing this as I expect some newspaper marketing folks will find it interesting.
