News Corp. sent out a notice to selected newsagents Monday about a promotion designed to sell more newspapers. They appear to be working this promotion through Blueshyft, a company that, in my opinion, is useless when it comes to efficient use and management of newsagent technology. Blueshyft launched Ladbroks into the newsagency channel.
I contacted News Corp.. As you might expect, no answer from them about this.
There is no point contacting Blueshyft as past experience achieved nothing. In the meantime, newsagents are left to consider a campaign that could be been run so much better.
Footnote: if you think this is about my software company, it is not. It is about a publisher engaging people who understand little about smart ways to use technology from various companies in newsagencies to drive outcomes beneficial to newsagents and newspaper publishers.
UPDATE: I found out today that the genius approach from Blueshyft requires newsagents to perform two transactions for this News Corp promotion – on the Blueshyft terminal and on their newsagency software. Yes, truly nuts!!!
UPDATE: I found out today that the genius approach from Blueshyft requires newsagents to perform two transactions for this News Corp promotion – on the Blueshyft terminal and on their newsagency software. Yes, truly nuts!!!