I am a couple of days into analysing data for the Q1 newsagency sales benchmark study comparing the performance in newsagencies from January through March 2017 with data from the same period in 2016.
While I expect this study will reveal a continuation of trends, it will also reveal new information, new opportunities.
It is terrific that many newsagents are keen to participate, keen for their data to bee part of the large dataset used in the analysis and to provide insights into the direction of revenue sources and business performance in our channel.
Here is part of the call for participation that I sent out announcing this new study.
