We have many products in our retail businesses that can make people happy. Every one of these products is an opportunity to reach new customers and to attract them to our shops.
You only have to look at how people use facebook to understand that people like optimism, that they are drawn to inspiring images and quotes.
We can leverage these in our own business-based social media engagement, and give people what they like and connect the positive emotional response back to our businesses.
Take the image of the duck with this post. The message, Quiet the mind and the soul will squeak, is simple, inspiring, optimistic.
This is not an image or text people would expect to see from a newsagency yet it is perfect for the business I want to pitch as mine.
The photo is perfect to load as is. That is all I need to do as it will do the rest. This is a perfect social media post in my view – because it does play against type, against what people expect from a newsagency business. Plus, it is happy, inspiring, heartwarming.
As I noted earlier, we have many products in our retail businesses that can make people happy. My advice is to find them, shine a light on them, use them to attract people to your business who might otherwise not be attracted to you.
But remember, once there you have to give them an experience that matches the expectation of the social media post. Don’t allow there to be a disconnect as you could lose them forever.
No truer words than that quote!