We started placing a pocket of That’s Life Puzzler Go with That’s Life years ago. We continue with this today as this second location works a treat. Whereas destination shoppers purchase the title from our crossword section, this pocket wins impulse purchases.
I pulse purchases of magazines are the icing on the cake for magazine sales.
I get it that there are magazine retailers who think they should not do anything extra for tiny margin product like magazines. The thing is, an impulse purchase deepens the basket, it makes the shopping visit more valuable, more efficient.
I am happy to make any tactical move that can drive basket efficiency where the move does not have a significant labour or other cost. This move with That’s Life Puzzler Go works a treat.