Sunday newsagency management tip: list to your specialisation

Ask every person in your business to write on a shared list, on a whiteboard or a large sheet in the back room, things you sell or do that make your business unique.

The idea of the exercise is to have a shared experience of working out what is unique in your offering. What you consider unique can be relaxed or hard core. Here are some ideas to kick things off:

1. Laundry markers.
2. Freezer bag markers.
3. Garden markers.
4. A2 coloured card.
5. Congratulations on getting your driver’s licence cards.
6. Photocopying.

Create the list and see how long you can make it.

Once you have your list, it becomes material you can use to promote your business.