What is different about your newsagency compared to other newsagencies?
This is an important question as it defines your business compared to what people perceive to be the average newsagency out there.
Hopefully, you have a ready answer that is meaningful and reflected inside the business. Saying better customer service, for example, is not a good answer. Give people something more than that.
So, list what is different and ensure your business matches the claimed differences.
Once you have the list, use this to guide your out of business pitches for every time you promote your business through products others have you don;t pitch your point of difference, and what is the point of that?
Know your differences and promote them, urgently.
My point of difference. I respect women and children. I dont sell porn or suggestive smut.
Cuddles do you think that is enough?
We have been the same here for years Cuddles. Our business stands for family and as such we operate it in a way that attracts the whole family with a breadth of product that should make the store attractive for the whole family. This is done to slow them down and encourage them to spend some time with us browsing the whole product range. It is a never ending challenge the means keeping up with the latest trends and hot products.