The News Corp Retail Sales and Marketing in NSW has sent out a notice to newsagents about a complex promotion without first talking with the newsagency software companies about the practicalities of running the promotion.
This is another failure by the marketing ‘experts’ at News Corp’s Holt Street office – failing newsagents and the newsagency software companies.
Shame on them.
Click here to see the newsagent letter. It reveals a messy promotion in my opinion.
By not bringing stake holders in on this early, News Corp has generated a ton of calls to the software companies, passing on costs that News Corp itself should have to carry is this is their promotion. But they never see it that way. Like I said, shame on them.
Every newsagent should reject the promotion. This would push the costs back to News Ltd and make them correct it next time. What value does this promotion provide newsagents?
Zero Chris. I heard from several in News Corp yesterday who were not aware of the promotion. Great communicators.
continues the NEWS attitude towards newsagents.
What about the offer to business to purchase the Telegraph for 40 cents each. Too bad we cannot get on that price
They are in survival mode
The discount here on offer here is not enough to convince many to dual purchase. Customers that are prepared to take up this offer are in all likelihood already purchasing 2 or more papers. Therefore, News is discounting their product by around 15%, and will be lucky to see growth of 5%. Great way to lose money and create a few headaches for everyone involved.