This latest newsXpress TV ad just finished airing. This is a brand building ad rather than a call to action. With the promoted products costing from $150.00 to $800.00, the ad has a subtlety that plays to a style collectors are drawn to. It worked a treat.
Promoting outside traditional seasonal occasions is important in my view. The more non-traditional reasons we can give for visiting our shops the better.
Selling these items in the price range noted changes shopper perception of the business. Most important than this, it changes your own perception.
FYI, people selling these are in the city and country, on the high street and in centres.